Post by account_disabled on Jan 9, 2024 0:12:29 GMT -8
Intelligence has brought significant changes to the way we do SEO. Rank Brain, BERT, machine learning, automated content creators, and more. SEO still has things to worry about. Summary: Artificial Intelligence: What is it? What are the applications of artificial intelligence in SEO? Should we really be afraid of artificial intelligence in SEO? Artificial Intelligence (AI): What is it? Artificial intelligence in automobiles, industry, IT… we’ve all heard this term before. But specifically, what is artificial intelligence? If you want a very detailed definition, I invite you to consult what Larousse has to say on the subject. I will summarize and popularize something by telling you that these are the techniques and processes used to create machines capable of simulating intelligence and even human behavior. To give a very simple example, self-driving cars are based on artificial intelligence technology: adaptive driving according to road and traffic conditions, prohibition of crossing white lines, etc.
When it comes to SEO, artificial intelligence is characterized, for example, by the emergence of automated web content producers. The software collects and analyzes vast amounts of data to autonomously Country Email List create optimized content…which is both surprising and a little creepy when you think about it. What are the applications of artificial intelligence in SEO? We’d better be clear right off the bat that the world of SEO isn’t done growing yet. If you’re one of those people who is nostalgic about SEO between 2000 and 2010, you may not be happy with what’s ahead. Google in particular is increasingly using artificial intelligence technology to develop its products: Google view, Gmail, Google Assistant created using deep learning, and more. Artificial Intelligence in SEO: The Impact of RankBrain SEO in the past was a bit too “simple”. We tricked the search engines, we created link farms, a little padding, a little PBN, and that was it, or almost that. However, “every action causes a reaction” (The Matrix Reloaded). Matrix Reloaded So Google reacted and Google created the famous RankBrain. The goal is to best respond to user requests and provide them with a suitable user experience.
Therefore, RankBrain is an artificial intelligence technology. It supports search engines to analyze and understand complex queries. Therefore, our goal is to provide increasingly precise and relevant answers to user requests. Apparently, RankBrain does machine learning by analyzing changes in queries. This allows him to continuously learn and develop. This is one of the biggest changes that artificial intelligence has brought to SEO in recent years, as well as BERT, which we will talk about below. What are the consequences for SEO? This way of working makes Google's algorithm become more and more accurate, intelligent and autonomous. Let’s take a concrete example: if a user types “basketball” into the search bar, RankBrain will be able to provide general results for sneakers, but also more specific results for “running sneakers,” “women’s sneakers,” etc. The results are provided because Rank Brain looked through all "sneakers" queries and noticed that users were looking more for running or lifestyle sneakers.
When it comes to SEO, artificial intelligence is characterized, for example, by the emergence of automated web content producers. The software collects and analyzes vast amounts of data to autonomously Country Email List create optimized content…which is both surprising and a little creepy when you think about it. What are the applications of artificial intelligence in SEO? We’d better be clear right off the bat that the world of SEO isn’t done growing yet. If you’re one of those people who is nostalgic about SEO between 2000 and 2010, you may not be happy with what’s ahead. Google in particular is increasingly using artificial intelligence technology to develop its products: Google view, Gmail, Google Assistant created using deep learning, and more. Artificial Intelligence in SEO: The Impact of RankBrain SEO in the past was a bit too “simple”. We tricked the search engines, we created link farms, a little padding, a little PBN, and that was it, or almost that. However, “every action causes a reaction” (The Matrix Reloaded). Matrix Reloaded So Google reacted and Google created the famous RankBrain. The goal is to best respond to user requests and provide them with a suitable user experience.
Therefore, RankBrain is an artificial intelligence technology. It supports search engines to analyze and understand complex queries. Therefore, our goal is to provide increasingly precise and relevant answers to user requests. Apparently, RankBrain does machine learning by analyzing changes in queries. This allows him to continuously learn and develop. This is one of the biggest changes that artificial intelligence has brought to SEO in recent years, as well as BERT, which we will talk about below. What are the consequences for SEO? This way of working makes Google's algorithm become more and more accurate, intelligent and autonomous. Let’s take a concrete example: if a user types “basketball” into the search bar, RankBrain will be able to provide general results for sneakers, but also more specific results for “running sneakers,” “women’s sneakers,” etc. The results are provided because Rank Brain looked through all "sneakers" queries and noticed that users were looking more for running or lifestyle sneakers.