Post by account_disabled on Mar 12, 2024 1:17:20 GMT -8
It's actually about learning to juggle theactions below to create a new value chain. How to create new promising markets? W. Chan Kim and Renée Mauborgne divide their thinking intoexploratory avenues thanks to which it is possible to differentiate yourself by creating new market places: Look at alternative solutions already created to satisfy the same needs Study the strategic groups in the sector and analyze them Define the typical robot portrait of the buyers that these groups target (they are generally pursuing the same type of prospects) Look at complementary products and services around your solution with a view to differentiating yourself through an overall offer with often unexploited value Analyze the value proposition of players in the sector, namely what emotional and functional content they address (editorial content, tone adopted, advertising message, punchlines, etc.
) Try to make predictions about the next major trends that will emerge Focus on the strategic canvas The strategic canvas makes it possible to identify the strategic corridors where it is interesting to position yourself to Buy Bulk SMS Service differentiate yourself because competitors are not present there. The strategic framework is divided intophases and summarizes theprevious exploratory avenues Identify competitors’ offers Determine the discriminating criteria of customers in their purchasing process For each of these criteria, apply theactions grid (exclude, create, mitigate, and reinforce) Think about the current positioning of your company and the challenger in order to be able to target a new strategic space It is the example of the Nintendo Wii which is frequently used to explain the strategic framework.
In the diagram below, you can indeed see how the manufacturer has clearly refused to work on the same differentiating criteria as its competitors. Instead of fighting over the notions of design, performance and price, Nintendo has chosen to exploit the following criteria in particular: exclusivity, game sharing, fun and transgenerational. Are you ready to dive into your Blue Ocean? The work by W. Chan Kim and Renée Mauborgne is today a bestseller which has sold millions of copies.
) Try to make predictions about the next major trends that will emerge Focus on the strategic canvas The strategic canvas makes it possible to identify the strategic corridors where it is interesting to position yourself to Buy Bulk SMS Service differentiate yourself because competitors are not present there. The strategic framework is divided intophases and summarizes theprevious exploratory avenues Identify competitors’ offers Determine the discriminating criteria of customers in their purchasing process For each of these criteria, apply theactions grid (exclude, create, mitigate, and reinforce) Think about the current positioning of your company and the challenger in order to be able to target a new strategic space It is the example of the Nintendo Wii which is frequently used to explain the strategic framework.
In the diagram below, you can indeed see how the manufacturer has clearly refused to work on the same differentiating criteria as its competitors. Instead of fighting over the notions of design, performance and price, Nintendo has chosen to exploit the following criteria in particular: exclusivity, game sharing, fun and transgenerational. Are you ready to dive into your Blue Ocean? The work by W. Chan Kim and Renée Mauborgne is today a bestseller which has sold millions of copies.