Post by account_disabled on Dec 26, 2023 21:34:54 GMT -8
The emotions of the readers not the writer's While a lot has changed lately in terms of copywriting social media and overnight social platforms the good news is that one thing has remained the same fundamentally people have remained the same. Today's customers have many of the same emotions fears and desires that their predecessors had or even years ago. A good copy thus manages to attract the readers' emotions in the first place.
In that sense copywriting hasn't changed that much. The reason good copy appeals to the emotions of its readers is because emotions are at the heart of every human's motivations. Every Phone Number List copywriter wants their reader to take an action make a purchase make a donation or simply subscribe to a newsletter. Thus the goal of every copywriter is to approach the emotion that will motivate the reader to take that action this is empathic copywriting.
Empathetic copywriting is about persuading your readers to spend their time or spend their money in a certain way. Therefore your emotions as a writer are irrelevant when it comes to good copy Creative copy requires a lot of reading and practice but also a letting go of rigid thinking Attracting a customer to read the entire text you wrote is much more than a catchy headline with exclusive offers and miraculous advice.
In that sense copywriting hasn't changed that much. The reason good copy appeals to the emotions of its readers is because emotions are at the heart of every human's motivations. Every Phone Number List copywriter wants their reader to take an action make a purchase make a donation or simply subscribe to a newsletter. Thus the goal of every copywriter is to approach the emotion that will motivate the reader to take that action this is empathic copywriting.
Empathetic copywriting is about persuading your readers to spend their time or spend their money in a certain way. Therefore your emotions as a writer are irrelevant when it comes to good copy Creative copy requires a lot of reading and practice but also a letting go of rigid thinking Attracting a customer to read the entire text you wrote is much more than a catchy headline with exclusive offers and miraculous advice.